The Wallflower Photography Blog


Photo of the Wallflower Photography booth at the 2014 Seattle Wedding Show

A couple weeks ago, we survived our third year exhibiting at the Seattle Wedding Show. It’s the biggest wedding show in the Northwest, and it’s always such a production for us. The transportation and assembly of our booth is pretty complex and time-consuming. She’s a beauty, though, isn’t she?

Every year, we make time to find the best-dressed booths (mostly florists and event designers) and photograph them. And then, starting last year, we blog our favorite photos from the show. You might want to pause here and check out our highlights from the 2013 Seattle Wedding Show. Our favorite photos from the 2014 Seattle Wedding Show will be published on the Wallflower blog in just a couple days!
(2/3/14 UPDATE: Highlights from the 2014 Seattle Wedding Show.)

We donate this photography partly as a professional courtesy to thank, reward and befriend the exhibitors who try the hardest and do the best work. But we mostly do it for the show organizers, who for the past two years have put our show photos to good use in a variety of ways. Two of our photos from our first show in 2012 were used in different ads for the following year’s show — one of a bouquet on a chair in the booth of The Ruins (the third photo), the other a flower detail shot from the Aria Style booth (look for the colorful flowers about 1/3rd down the page).

But this year’s near-blanket utilization of one of our photos from the 2013 show was really fun to see. The photo itself was shot in the Lola Event Floral & Design booth. Check it out below in its original, full-size, horizontal form:

Original photo by Wallflower Photography of floral detail from 2013 Seattle Wedding Show that was used in the signage and decor of the 2014 Seattle Wedding Show

As it happens, the show’s ticket booth was one of the only displays of this photo in its original, complete form.

Photo of the ticket booth at the 2014 Seattle Wedding Show, with imagery by exhibiting wedding photography studio Wallflower Photography

Detail photo of the ticket booth at the 2014 Seattle Wedding Show, with imagery by exhibiting wedding photography studio Wallflower Photography

I enjoyed how this one photo ‘evolved’ into several different variations, as the the graphic artist responsible for designing the show’s signage and decor cropped and otherwise manipulated the original photo in a variety of different ways. Here’s one alternate format that was projected onto the fashion show stage (the inner pair of photos). It’s a vertical crop that keeps only the right side of the original photo.

Photo of the fashion show stage at the 2014 Seattle Wedding Show, with imagery by exhibiting wedding photography studio Wallflower Photography

Signs like this one hung above each block of booth to help attendees locate specific exhibitors by booth number. This sign hung near our booth, which is #1121. Like with the fashion show version above, it’s also a vertical crop on the original, but cropped much tighter to only include the center of the upper flower.

Photo of a booth block number sign at the 2014 Seattle Wedding Show, with imagery by exhibiting wedding photography studio Wallflower Photography

Now here’s the crop that got the most use — a very tight horizontal crop of the upper flower. This crop removed NEARLY 95 PERCENT (!!!) of the pixels from the original photo. And then they printed a giant canvas of it that hung over the information booth greeting attendees to the show. It must have been a good 20 feet long! Fortunately, thanks to the amazing technology in our camera, plus good photography technique, the print looks perfectly sharp from a reasonable viewing distance. I do believe it qualifies as the largest print made from one of our photos, ever.

Photo of the info booth at the 2014 Seattle Wedding Show, with imagery by exhibiting wedding photography studio Wallflower Photography on a huge banner hanging above

This crop was also used on all the swag bags handed out to attendees for toting around all the literature they’ll collect from exhibitors. It was pretty cool looking down the aisles and seeing dozens of this colorful, graphical photo in peoples’ hands! I took this bag home to the studio and photographed it here.

Photo of one of the swag bags given to attendees of the 2014 Seattle Wedding Show, with imagery by exhibiting wedding photography studio Wallflower Photography

The cover of the wedding show magazine was photographed by a different photographer who, in a convenient coincidence, also got a great photo of the exact same flowers that I did. But inside, the index and social media pages featured yet another version of my photo, this time cut out into a white background and with a posterizing style of graphical effect applied.

Cover of the magazine for the 2014 Seattle Wedding Show

Photo of the index page of the 2014 Seattle Wedding Show magazine

Near the end of the show magazine, Wallflower Photography got a little feature as a reward for use of our photo!

A feature of Wallflower Photography in the 2014 Seattle Wedding Show magazine

And, to top it off, my photo even got some play on TV! Here’s the TV commercial for the 2014 Seattle Wedding Show, with the photo appearing as bookends at the beginning and end of the 30-second clip.

I saw several photographers taking photos around this past show to compete for the honor in the 2015 Seattle Wedding Show, but I feel pretty good about the photos I got. I’ll be featuring some of my favorites here on the Wallflower Blog very soon, so stay tuned!

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